Last updated on April 15, 2019
This policy applies to all information we collect on our website and through emails or other electronic communications between you and us.
- IMPORTANT INFORMATION AND WHO WE ARE
- THE DATA WE COLLECT ABOUT YOU
- HOW IS YOUR PERSONAL DATA COLLECTED?
- HOW WE USE YOUR PERSONAL DATA
- DISCLOSURES OF YOUR PERSONAL DATA
- DATA SECURITY
- DATA RETENTION
- YOUR LEGAL RIGHTS
- CONTACT INFORMATION
1. Important information and who we are
Our website is not intended for persons under 18 years of age. No one under age 18 may provide any personal information to or on our website. We do not knowingly collect personal information from persons under 18. If you are under 18, do not use or provide any information on this website or on or through any of its features, make any purchases through the website, or provide any information about yourself to us. California residents under 16 years of age may have additional rights regarding the collection of their personal information. Please see “Your California Privacy Rights” for more information.
To: Hotel Cerro, Attn: Data Privacy Manager
Email address: DataPrivacyMgr@HotelCerro.com
Postal address: 1125 Garden Street, San Luis Obispo, California 93401
Telephone number: 1-805-548-1000
To the extent that we have a DPO, you can contact the DPO using the above contact information.
2. The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data includes first name, last name or similar identifier, date of birth and gender.
- Contact Data includes address, email address and telephone numbers.
- Financial Data includes bank account and payment card details.
- Transaction Data includes details about payments to and from you and other details of services you have purchased from us.
- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
- Profile Data includes your purchases made by you, your preferences, feedback and survey responses.
- Usage Data includes information about how you use our website, products and services.
- Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.
If you fail to provide personal data
Where we need to collect personal data and you fail to provide that data when requested, we may not be able to perform certain services for you. In this case, we may have to cancel a service you have requested from us, but we will notify you if this is the case at the time.
3. How is your personal data collected?
We use different methods to collect data from and about you including through:
- Direct interactions. You may give us your Identity, Contact and Financial Data by using our website, filling in forms or by corresponding with us by mail, phone, email or otherwise. This includes the personal data you provide when you:
- use our services; or
- give us feedback or contact us, whether in person, by phone, by email, through social media platforms, or through any other medium.
- Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs, web beacons and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
- Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:
- Technical Data from the following parties:
(a) analytics providers;
(b) advertising networks; and
(c) search information providers.
- Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or mobile device. Cookies contain information that is transferred to your computer’s or mobile device’s hard drive.
A web beacon (also referred to as clear gifs, pixel tags, and single-pixel gifs) is a small electronic file that permits us, for example, to count users who have visited our website or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
We use the following cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our website.
- Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognize you when you return to our website. This enables us to personalize our content for you and remember your preferences.
- Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website, and the material displayed on it, more relevant to your interests. We may also share this information with third parties for this purpose.
California law requires us to disclose how we respond to web browser Do Not Track (DNT) signals. Because there currently isn’t an industry or legal standard for recognizing or honoring DNT signals, we don’t respond to them at this time.
4. How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the services that you use through our website, which may be considered the performance of a contract with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third-party direct marketing communications to you via email. You have the right to withdraw consent to marketing at any time by contacting us.
Purposes for which we will use your personal data
We will use your personal data for a variety of reasons, both to provide services to you as a user of our website and otherwise.
Among other things, we will use your personal data to deliver and provide services to you, to collect and manage payments from you, to manage our relationship with you, to test and administer our website, for data analysis to improve our website, products and services, and to deliver relevant website and advertisement content to you.
For each use of your personal data, we will ensure that there is a legal basis for such use. Such bases include, among other things, our performance of services to you (fulfillment of a contract with you), our legitimate interests and our compliance with legal obligations. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground, we are relying on to process your personal data.
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:
- Promotional offers from us. We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing.
- Third-party marketing. We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
- Opting out. You can ask us or third parties to stop sending you marketing messages at any time by contacting us.
Change of purpose
We will use your personal data only for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
5. Disclosures of your personal data
We may share your personal data with the parties set out below:
- Third parties, such as service providers who provide data or payment processing services and IT and system administration services and professional advisers including lawyers, bankers, auditors and insurers, who provide consultancy, banking, legal, insurance and accounting services.
- Law enforcement, judicial or similar officers, to comply with legal requirements, court orders, or investigations.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
6. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
7. Data retention
How long will you use my personal data for?
We will retain your personal data only for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation with respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
In some circumstances, we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
8. Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. Such rights may include the right to:
- Request access to your personal data.
- Request deletion of your personal data.
- Correct your personal data.
- Object to the processing of your personal data.
- Request that your personal data be transferred to another person.
- Request restriction of processing your personal data.
- Withdraw your consent to the processing of your personal data.
If you wish to exercise any of the rights set out above, please contact us.
California Civil Code Section § 1798.83 permits users of our website that are California residents to request certain information regarding our disclosure of their personal data to third parties for their direct marketing purposes. To make such a request, please contact us.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may (a) charge a reasonable fee, or (b) refuse to comply with your request, if your request is clearly unfounded, repetitive or excessive, to the extent permitted by law.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Your California Privacy Rights
If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit our Privacy Notice for California Residents.
9. Contact Information